Branding and Wayfinding Services

Branding and Wayfinding Services for the renovation of the Pathside Building located at 25 Sip Avenue (“Pathside Building”) in the City of Jersey City (the “City”). Branding and Wayfinding Services Scope of Work – Summary by Phase. Collectively, all services set forth in this Section 2.1 are referred to as the “Branding and Wayfinding Services”. The Branding & Wayfinding Services Scope of Work is to include: Assist the client team in reimagining the brand messaging for new print and digital content for a multi-channel integrated marketing strategy for the Pompidou x Jersey City. Identify key messages as well as select strategic means of communication them while demonstrating an understanding of the The Center Pompidou’s history and its place in the world today, communicating these in ways that are engaging and meaningful and that are authentic to its already well-established identity in this location. Further to the branding developing in response to the signage requirements create an overarching language for the signage, including typography, symbol sets and color, as well as providing hierarchy to the naming of the building parts. Exterior wayfinding and signage. Interior wayfinding graphics and signage. Information and regulatory signage. Donor signage. Dynamic display signage (to be included as optional additional services).

Division 10 -

Specialties, Schedules for Specialties, Schedules for Information Specialties, Exterior Signage Schedule, Interior Signage Schedule, Signage.