Public Wayfinding and Branding Design Boulder Junction

To create branding options for wayfinding infrastructure within Boulder’s Transit Village Area. Boulder Junction, a mixed-use neighborhood, was envisioned through the Transit Village Area Plan as A lively and engaging place with a diversity of uses, including employment, retail, arts and entertainment, with housing that serves a diversity of ages, incomes, and ethnicities. A place that is not overly planned, with a “charming chaos” that exhibits a variety of building sizes, styles, and densities where not everything looks the same. A place with both city-wide and neighborhood-scale public spaces. A place that attracts and engages a broad spectrum of the community, not just people who live and work here or come to access the transit in the area. A place that emphasizes and provides for alternative energy, sustainability, walking, biking and possible car-free areas.